In this week’s freelancer success story we interviewed Kat Dingcong of Kat’s Keys. Kat has been freelancing for over 16 years and leads an exciting career filled of art and inspiration. Read on to hear how Kat takes on the world of freelancing.
1. Can you provide more about yourself? What type of freelancing do you do? How did you get here?
I am a full time freelance entertainer for the past 16 years (dancer/aerialist/actor) and have always jumped from one job to the next, never knowing when the next audition is going to come and when I’d book the next gig.
I got here because I’ve just never been the 9-5 kind of person. I love being on the go, I love performing and traveling, I love being in control of my schedule and I love having the flexibility of saying no to certain jobs (auditions) where I feel the role isn’t the right fit for me.
Although I love what I do, and have been successful at it, I knew that I also need to have something that is more stable and reliable.
In this current climate where all entertainment, from live shows to filming have been put on hold, I have found that the years I took to build my real estate investing business as well as my piano teaching business is now proving it’s reliability.
Since the shelter in place mandate has been ordered, I have been working full time as an online piano teacher and real estate investor.
2. How long have you been freelancing?
16 years and loving it!
3. How did you land your first client?
As a performer, I usually book jobs through auditions or referrals. As a real estate investor, it’s all about networking and meeting the right people that you can run with. As a piano teacher, all of my advertising is by word of mouth.
I reached out to friends and family and because of their amazing experience with me and the results they achieve with their piano playing, I constantly have students wanting to enroll in lessons.
4. What would you tell yourself starting out as a freelancer if you knew what you knew today?
Focus on one thing first if you really want to grow and scale. I have always struggled with having too many things going on at once.
It is still a struggle to this day and I am very aware that if I can just focus on one thing at a time and give it my all, it would grow so much more than trying to grow 10 things all at once. That has proven true during this time of quarantine.
Because I have no other performing jobs (less distractions going from one audition to the next and constantly being in aerial training/acting classes, etc), I have literally grown my piano teaching business exponentially.
I focused on one thing and the growth has been beyond what I thought was possible.
5. What is your biggest struggle with freelancing?
Advertising and consistent branding. As mentioned before, I haven’t done any advertising and because I rely only on word of mouth, it is important that I brand myself as the piano gal. I need all my friends and family to immediately think about me the moment they ask themselves, “who teaches piano?”
My face needs to be the first one that pops into their heads then they think of the word piano.
Consistent branding is important and I struggle with it because I also do other things that people know me for, and piano may not always be the first thing they associate me with.
6. What do you enjoy the most about freelance work?
The excitement of how every day is different. Some days I have a set schedule and some days I can choose to work on anything that I feel needs my focus.
I love waking up everyday and the first thought that comes to my mind is “what’s new and exciting today?”
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7. What’s the best way for other freelancers to grow their business?
Simply be the best at what you do and genuinely care about your clients. Invest in yourself so you can grow your skills and knowledge. When you constantly challenge yourself to keep growing, you also tend to provide the best service to your clients.
When you show genuine care, your clients will tend to stick with you longer.
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8. How do you deal with tough clients?
Clarity. I love being clear about everything from the beginning. With my piano teaching business, I am clear on what method I teach, how I teach it and what expectations I have from my students.
I constantly tell my families and students that communication is very important and that we have to keep the lines of communication open.
Because everyone is clear, it usually lessens the possibility of having tough clients.
They know what to expect and there’s less chances for disappointments.
As a performer, I am clear about my skills and what I can’t do.
I don’t advertise a skill I cannot do then show up to the job unable to perform accordingly.
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9. Do you use any freelance platforms (i.e., Upwork, Freelancer, etc.) to land clients?
I haven’t. I know there are other platforms specifically for music lessons but I haven’t used it yet.
See Related: How to Get Freelance Clients
10. How do you land new business?
Everything is word of mouth and consistently posting on my social media platforms. And that’s how I get new students week after week.
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