There is a saying that there is never a second chance to make a first impression. A logo is one first impression and below are the reasons to hire a graphic designer.
Therefore, it is important for every company to make sure they make a strong first impression on business partners, clients, and potential employees.
Because most people form an impression of a brand in a matter of a few seconds, it is important to make those seconds count.
Often, the first impression someone has of a business is its logo. It is important for companies to make sure their logo makes a good impression on whoever sees it.
If you run a small business, there are several key reasons to hire a graphic designer to help you with your logo.
Take a look at some of the helpful resources below and learn more about why you should hire a logo designer.
See Related: Freelance Graphic Design Websites
If you are wondering, “why hire a professional graphic designer,” there are a few important reasons to note. A few of the top reasons to hire a graphic designer include:
1. If You Want a Professional Image, Use a Professional Graphic Designer
You have put a lot of time and effort into making sure that your business is an authority in the field. You have tried to learn everything you can about the industry, put in a lot of hard work, and have taken the time to become an expert in the field.
Therefore, your business gives off a professional essence when someone uses your products and services; however, no one is going to get the chance to use your products and services if you do not brand your business in a professional way as well.
If you want to make sure that the first image someone has of your business is a professional one, then you need to invest in professional branding, particularly if this is not part of your own skillset.
Just as you have put in a lot of time and effort to become an expert in your field, graphic designers have worked just as hard to become leading experts in their own field as well.
Therefore, you know they are going to do a better job when it comes to designing your logo because they have years of experience along with a proven track record.
That is exactly what you will find if you access the graphic design talent pool from Solidgigs. Using this platform, you will work with some of the most experienced graphic design professionals in the world.
When you make the decision to hire a professional logo designer, you are working with a graphic design professional.
They are dedicated to the success of your overall brand and will make sure that your logo has a professional look.
That way, everyone who sees your logo will decide to give your business a chance.
Then, they will experience the high-quality products and services you provide and become a repeat customer.
That is how you can grow that business that you have worked so hard to build from the ground up.
See Related: Best Apps for Freelancers
2. A Professional Graphic Designer Will Provide You With Multiple, Consistent Options
If you run a small business today, then you know that you need to take advantage of everything the internet camper back.
It is no secret that the internet allows companies to reach four more people than a typical brick and mortar store; however, multiple studies have shown that online sales are going to pass brick-and-mortar stores in the near future.
Therefore, you need to think about how your company can design a logo that looks good on the internet.
Sure, if you have an established business, then you probably already have a beautiful logo that sits on your front door outside of your office.
On the other hand, just because a logo looks good in person does not mean it is going to look good on a desktop computer, a laptop computer, or a mobile device.
Particularly with the scrunched screen of a mobile device, there are numerous logos that look great outdoors that do not look good on this tiny screen.
With multiple studies also showing that voice searches are going to play an important role in internet sales in the future, you need to make sure that you have a logo that will look good no matter where it is displayed.
This is another area where graphic designers can help you. Graphic designers are well aware that some logos that look great outdoors do not look right on screens.
Of course, the reverse is also true. It is the job of a professional graphic designer to make sure that you have consistent brand representation across all platforms.
Therefore, he or she is going to work hard to make sure that your clients and customers are able to locate you at all times.
This means making sure that your logo looks good whether it sits on an email, a mobile device, a desktop computer, or your front door.
This is one of the key reasons when it comes to why hire a professional graphic designer.
If you use a platform such as Toptal, you will have access to digital graphic design specialists who can bid on your project and share their experience with you.
See Related: Toptal vs Upwork
3. A Professional Graphic Designer Knows What’s Been Done Already
Of course, it should come as no surprise that there are countless logos that have already been designed.
Despite this, the vast majority of people are only going to recognize a small subset of those logos in the blink of an eye.
At the same time, you certainly don’t want to go through the trouble of trying to create a logo yourself only to figure out that your logo has already been used by another company.
Many people would be surprised at how often this happens. Because most people who design a logo are using something as a source of inspiration, they may subconsciously use a logo that they have already seen in the past.
Then, they simply end up replicating a logo that has already been done before. Some of the key problems this can create include:
- If a logo you design looks too similar to a logo that has already been trademarked, you might end up with a lawsuit on your hands due to trademark or copyright infringement
- If the logo that you have designed looks too similar to another brand, then you may end up funneling all of your traffic to that brand
- There is a chance that you might simply be recreating a logo that failed miserably the first time, leading to the same results for your company
When you make the decision to hire a graphic designer, you are delegating not only the design process that also the research that goes into a logo.
A graphic designer has a tremendous amount of experience when it comes to the logos that exist today. They understand what’s hot, what’s not, and how to make sure they are not giving you a logo that looks too similar to another company that already exists.
You want to make sure that the logo not only conveys the message of your business but also conveys the uniqueness of the products and services that you provide.
If you decide to use a professional platform such as 99designs, you can speak with potential graphic designers ahead of time about the ideas they have for your logo.
See Related: 99Designs vs Fiverr
4. A Professional Graphic Designer Will Keep You In Total Control
There is a delicate balance that comes with working with a professional graphic designer.
It is true that a graphic designer is going to be responsible for developing your logo; however, it is still your company.
Therefore, a professional graphic designer is going to work hand-in-hand with you to make sure that you have input and everything that happens.
Nothing is going to happen without your say because a professional graphic designer is going to collaborate with you.
Sure, a professional graphic designer takes a tremendous amount of pride and their hard work just as you do in yours. Remember that the reputation of your graphic designer it’s also on the line.
Therefore, they want their work to be a reflection of their expertise. Part of their expertise comes from working with you. As a result, their artistic freedom is never going to outshine what you need for your business.
In order to make sure that your logo is an accurate reflection of your business, some of the questions he or she may ask you include:
- What does your business do?
- Which values does your business hold dear?
- What are the demographics of your target market?
- How long has your company been in business?
- Do you foresee the products and services that your business provides changing in the near future?
In the end, the logo that your company decides to go over this going to be a balance between your vision and the vision of the graphic designer.
Therefore, it is important to take a look at some of the logos that the graphic designer has done in the past.
That way, you can get a feel for the work they do and make sure that it aligns with the vision you have for your business. One of the top sites that you can use to locate a graphic designer is called Fiverr.
Using this platform, you can get a feel for what their work looks like before you get started.
See Related: Choosing Fiverr Logo Design
5. A Professional Graphic Designer Is Worth the Money
Finally, you are probably trying to find a way to reduce your overhead expenses. With this in mind, you might be hesitant to spend more money on the branding of your company.
You might be wondering, “how much does it cost to hire a graphic designer” and could be thinking that you can save money if you simply do this yourself.
At the same time, if you run a business, your primary objective is to make money, correct?
If you have a strong, recognizable logo, this can bring in a lot of extra money for your company. Particularly when it comes to bringing back customers and clients, brand loyalty is critical. Brand loyalty starts with having a strong logo that accurately represents your company.
Remember that the vast majority of people are going to decide whether or not they want to spend money with your brand in a matter of seconds.
As a result, you need to let your customers know that your company is worth it.
The better your logo is, the better the overall presentation and professionalism of your company. This is one of the biggest reasons to hire a graphic designer.
A professional graphic designer will be able to accurately portray the message of your business.
With a professional logo, you are going to be able to make a positive impression on everyone who sees it.
If you are still wondering, “why hire a professional graphic designer,” the answer is that this can help you make money.
See Related: Proven Ways to Sell your Skills Online
Frequently Asked Questions About Hiring a Graphic Designer
There are a few common questions that people have about hiring a graphic designer. These include:
What does a graphic designer do?
A graphic designer is usually someone who has a strong educational background in both physical and digital creative arts. A graphic designer is going to work with you on whatever your marketing projects might be. This could include everything from logo design to digital marketing and even brick-and-mortar marketing as well.
How much does it cost to hire a graphic designer to work on my logo?
If you are wondering, “how much does it cost to hire a graphic designer,” the answer is that it depends. Some graphic designers are going to charge by the hour while other graphic designers will charge a flat rate.
The good news is that you will be able to negotiate all of these expenses before you get started.
Work with a professional graphic designer and make sure there is an understanding of how much the project is going to cost before it gets started.
See Related: How to Get Freelance Clients
How long will it take to complete a logo if I use a graphic designer?
One of the key reasons to hire a graphic designer is that they are going to expedite this process. At the same time, there are a lot of factors that are going to go into how long it will take to complete the design process.
Your graphic designer wants to make sure that they put their best foot forward every time. On the other hand, if you are on a time crunch come and make sure you specify this ahead of time.