6 Things To Look For When You Hire A Copywriter

If you are thinking about hiring copywriters for your business, then you need to think carefully about who you would like to work with.

You cannot simply hire anyone to start writing for you. Similar to other fields, writers tend to specialize in a certain area. You need to make sure that you end up with the best writer to meet your needs.

For those who are wondering, “why hire a writer,” the answer is that a writer can save you a large amount of time while still providing you with outstanding content. Before you decide to hire a writer, be sure to consider the factors below to make sure that you find the best writer for your company. 

Why Hire a Writer?

Why Hire a Writer

There are a few reasons why you should hire a copywriter for your business. These include: 

  • A copywriter is able to provide you with valuable content that you can use to grow your business
  • An experienced copywriter is able to produce a tremendous amount of content in a short period of time, allowing you to focus on other aspects of your business
  • Copywriters often have a lot of experience with search engine optimization which you can use to increase your online visibility 

Clearly, there are a lot of benefits that you will enjoy if you decide to hire a copywriter. You also need to make sure that you find the right copywriter to meet your needs. There are a few factors that you need to consider. 

See Related: Types of Freelance Writing

1. Find Copywriters With the Right Experience in the Field

Writer Access

First, you need to make sure that you hire copywriters who have the right experience for your purposes.

For example, some copywriters specialize in blog posts in a certain niche industry. On the other hand, some copywriters might specialize in technical writing. They might be used to working with research data that eventually gets published in an academic journal. 

For example, if you have a legal website that you would like to use to promote your law firm, then it is a good idea to have blog posts on that website that are relevant to the type of law that you practice.

At the same time, not every copywriter is going to have the experience to produce legally accurate blog posts that are going to help you generate cases. You should make sure that you use every resource available to find a copywriter who specializes in legal writing. 

See Related: Best Freelance Content Writing Websites

The same is true for doctors who run a medical practice. If you run a medical practice, then it is a good idea to have relevant content on your website that matches the types of medical services that you provide.

You want to make sure that the information you publish on your medical website is medically accurate.

Therefore, you should find a copywriter who has the appropriate background to provide you with content that is not only interesting but medically accurate as well. 

Fortunately, there are websites that you can use to hire a remote copywriter who has the qualifications you need.

For example, using a site such as Writer Access will provide you with search features that you can use to narrow down a large pool of writers quickly, helping you find the writers you need to promote your website.

Instead of having to individually interview every potential writer, you can take a look at the information they provide on their profiles and figure out which writer works best for your needs. Then, you can hire a copy writer who meets your needs.

You may also hire a good press release writer to help you with your business.

2. Work With Copywriters Who Are Reliable

If you are looking to hire a copy writer, there is a good chance that you are looking for someone who can work remotely.

Therefore, you need to make sure that you were able to trust whoever you are hiring. Even though you want to provide the copywriter with enough space so that he or she can do his or her job appropriately, you also have deadlines that you need to meet.

Therefore, you need to make sure that you place a major emphasis on reliability when you were looking to hire a new writer. There are some copywriters who will get their work turned around in a matter of hours.

On the other hand, there are some copywriters who might only be doing this job on the side. Therefore, it might be several days before the work comes back. You need to make sure that you clarify your deadlines with your copywriters ahead of time.

Even though you want to be understanding if certain emergencies arise, you do not want to make a habit out of letting writers miss their deadlines. Otherwise, this will compromise your business. 

If you decide to hire a writer remotely, there are plenty of websites that you can use that will allow you to specify deadlines. Even websites such as Fiverr will allow you to set up jobs with firm deadlines.

Writers will be able to clearly see these deadlines before they start the job. That way, if they cannot finish the job by the deadline, they do not pick it up. 

See Related: Best Freelance Skills to Learn

3. Ask the Writer About His or Her Availability

Ask the Writer About His or Her Availability

Copywriters are going to vary widely in terms of their availability. There are some people who work as a copywriter as their primary position. There are plenty of other copywriters who work as a writer on the side.

Writers who have a separate full-time job might not be able to handle a lot of work in a short amount of time. If they only write a few hours a week, they might not be able to get a large project to turn around in time.

On the other hand, many copywriters who work full-time will write tens of thousands of words in a day. Therefore, they might be able to get their work turned around quickly even if it is a large project. 

It is also possible that experienced copywriters who have a lot of other full-time clients might not have room in their schedule to take on large projects and get them turned around quickly.

Before you hire a copywriter, it is a good idea to speak with him or her about his or her availability. Make sure to be clear about the amount of work that you can provide and how quickly you need this work returned.

If you have a stand-alone project that you need to be completed at the last minute, you may need to pay a little bit extra to get it back in time if you want to hire a quality writer.

See Related: Freelance Content Writing Websites

4. Specify the Length of the Commitment

Copywriters are used to having their work wax and wane over time. Therefore, it is not unusual for them to work without a clear contract.

On the other hand, you still need to make it very clear with the commitment is. Particularly after work requires a lot of research, you need to be very clear what your expectations are.

Then, make sure that your copywriter is able to handle these expectations.

Some of the key points that you need to specify before you decide to work with a copywriter include: 

  • How many words you need written 
  • When this work is due back 
  • Whether you would like any images included 
  • Whether you would like any hyperlinks included 
  • How many headings you need 
  • How many keywords you need to be included 
  • What type of citations you require for your sources 

These are a few of the expectations that you should make clear when you are looking to hire a copywriter. When do you make these expectations clear up front, the working relationship is much smoother.

You reduce the chances of your copywriter misunderstanding something and you ensure that your work is turned around in time.

For example, you might be looking for a copywriter who can also handle graphic design work, such as those on 99 Designs or TopTal.

See Related: Upwork Alternatives for Freelancing

5. A Fair Price for the Work

Before you enter into an agreement with a copywriter, you also need to make sure that you agree on a fair price for the work. The exact amount of money that you are going to pay for a copywriter will vary by the quality of the work.

For example, the cost to hire a business plan writer is going to be much different than the cost of hiring a copywriter to write a few blog posts from time to time. 

For example, if you are hiring a copywriter to post a few blogs on your website, this cost will probably fall somewhere between $0.05 per word and $0.10 per word.

On the other hand, the cost to hire a business plan writer will probably be much higher.

For example, it is not unusual for academic writing, such as business plans and research papers, to cost anywhere from $0.25 per word to $0.50 per word.

A full-time, professional writer who has a long and impressive track record could cost as much as $1.00 per word. 

Therefore, if you are wondering about the cost to hire a business plan writer, make sure that you and the copywriter come to an agreement ahead of time.

Specify a fair price for the work that is agreeable to both parties. If you use a site such as Solidgigs, you can specify this ahead of time and make sure you and the writer are on the same page.

See Related: Best Apps for Freelancers

6. Look For a Copywriter Who Is Passionate

Finally, if you are still wondering, “why hire a writer,” the answer is that a writer is going to be passionate about his or her work. There is a saying that if you love what you do, you don’t work a day in your life.

You need to make sure that you hire a writer who loves what he or she does for a living.

Importantly, writers are not going to be passionate about all topics. Therefore, you need to figure out what your writer is interested in. Does your writer love to write about legal topics?

Does your writer love to write about medical topics? Maybe you are looking for a copywriter who is passionate about travel! 

Regardless, there’s nothing wrong with having multiple copywriters on your team. If you hire a copywriter who is not passionate about his or her work, this is going to be reflected in the quality of the work that he or she produces.

If you have a relationship with a copywriter and all of a sudden you notice that a piece Falls a bit short of your expectations, it might be because your writer was not passionate about that specific topic.

You can’t just hire anyone to write about a topic. You should make sure that you hire a copywriter who is passionate about writing, learning, and the topics that he or she will be writing about.

When you hire the right writer, this would be reflected in the quality of the work that you receive.

See Related: Toptal vs Upwork

Frequently Asked Questions About Hiring a Copywriter

There are a few common questions that people have about hiring a copywriter. Some of the most common questions that people ask include: 

How much should I pay my copywriter?

As one of the most common questions about hiring a copywriter, there is no single correct answer. The amount of money that you should pay your copywriter is heavily dependent on the work you are asking him or her to do.

For example, if you are asking a copywriter to write a generic blog post for you, $0.05 per word could be acceptable.

On the other hand, if you are asking their copywriter to take your research and turn it into an academic article, you’re going to have to pay significantly more money.

If you have questions about how much you should pay your copywriter, simply ask the writer! He or she will be upfront and honest with you. 

How do I pay my copywriter?

You should pay your copywriter when the work is completed. Copywriters usually accept payment and multiple forms. While it is possible for copywriters to take a physical check, Most copywriters are paid using PayPal, Apple pay, Venmo, or something else that is similar. 

How much work can I give my copywriter?

Copywriters work at different paces. Some copywriters will write tens of thousands of words in a day. Other copywriters might only write a few hundred words a day.

Therefore, make sure that you clarify your expectations with a copywriter ahead of time. If you have questions about how much work he or she can handle, then simply ask. The copywriter does not want to take more work than he or she can handle.

Otherwise, the quality of the work is going to suffer and the client will be unhappy.

However, if you decided not to hire a writer and would love to try your writing skills, it is never too late to try.

You can read blogs from professional writers and learn from their style in writing. Writing could be your source of making money.

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