Making an announcement? Hiring a good press release writer spells the difference between effective messaging and lackluster content. Here’s everything you need to know about hiring one.
So you’re ready to spread your message – do you hire a professional copywriter or should you draft one yourself?
Hiring a professional press release writer lets you reap a variety of benefits. Having someone draft your business promotions means better content, more time to focus on important projects, and more exposure.
Before adding another member to your team, there are factors to consider. Many business owners have made the mistake of spending too much for a copywriter, while there are those who hire press release writers only to end up with substandard output.
How much should you really pay a press release writer to draft your press releases? What qualities and skills make a good press release writer?
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Why should you hire a press release writer?
There are many advantages to hiring a press release writer, even if you have stellar writing skills and can draft them yourself.
While adding a member to your team is an investment, here’s when hiring a copywriter makes sense.
If you’re looking for better quality in your press releases, hiring a copywriter makes sense. Copywriters with extensive experience in press release writing know tips and tricks that you probably don’t know, especially if copywriting isn’t your specialization.
The best press release writers can write about the most obscure topics with ease while implementing search engine optimization and good flow. They’re much more qualified in making sure your ideas come across just how you want them to.
You may get results if you draft your press releases yourself, but you can be assured of success if you make a specialized writer do it. Press release writing can be complicated – so much so that there’s an established science behind it.
A good press release is relevant to the audience it targets, making it more likely that it is spread and shared.
Good press release writers are knowledgeable about effective keywords and can even handle your press release distribution. This makes it even easier for people to find your business or learn about your product or service.
If you’re heading your company, your hands must be full. Drafting press releases shouldn’t be included in your daily to-do list when there are more important tasks to attend to.
Hiring a press release writer removes this burden off your shoulders, freeing up your time for activities that matter most.
What should you look for in a press release writer?
While this quality is important no matter what position you’re hiring for, reliability becomes a more integral quality when you’re hiring freelance press release writers who’ll work remotely.
Since you won’t be able to watch over the worker, you’ll need someone who can get things done on time with minimal supervision. For good measure, ask the writer if he encountered challenges with reliability in the past, and what he or she has done to rectify them.
This should go without saying, but if you’re looking for excellent press releases, then you need to hire someone qualified. Assess the applicant judiciously, while going through their credentials and asking pertinent questions.
Of course, the more writing experience the applicant has the better. I suggest hiring press release writers with at least a year of experience in drafting press releases.
If you’re looking to compose press releases on a daily basis, make sure that the press release writer has enough time to work on your tasks. Will you be requesting revisions on a last-minute basis? Make sure the applicant knows this as well.
Most freelance press release writers have a roster of clients. Since you’re not the only one they’ll be working for, you’ll need a writer who can offer a decent level of commitment to your projects.
Will the writer push your tasks aside should more urgent projects from other clients arrive? You need your potential writers to know how much time they need to commit to your projects before hiring them.
What is the cost of writing a press release?
The quick answer: the cost for a press release widely varies based on a plethora of factors, and it’s hard to pin down just one number to answer this question.
You’ll find a freelance writer who can draft you a press release for as low as $30 to as high as $182 per hour. Others will charge you $.50 to $2 per word or $150 to $750 per page.
There’s an overwhelming variety in cost because there are so many ways to charge writing work and so many “add-ons” to consider.
Here are some of the things that may influence how much a press release writer charges:
1. The quality
Well-crafted press releases cost more than those that are substandard – that’s an obvious fact. You’ll find writers who’ll charge peanuts for their work (as low as $5 per project), but you’re not supposed to expect much.
You may find an early-career freelance press release writer who’ll charge $50, but you’ll have to manage the writer closely and be in charge of your own distribution.
For $250, you may be able to hire a professional writer who can deliver a great press release with minimal fuss while also being able to manage distribution.
2. The scope
More than just drafting the press release, some press release writers may offer to shoulder other tasks such as developing a distribution network, monitoring for news, SEO optimization, and creating and maintaining a media kit.
Additional elements may considerably affect the press release writing service cost, so it’s good to know what your press release writer can do for you before making a commitment.
3. The payment method
Whether you pay hourly, flat rate, a la carte, or retainer greatly influences the amount you have to pay a press release writer. If you’re looking to save, look for copywriters who can work on a flat rate, retainer basis. Here are a number of things you need to keep in mind.
Hourly or flat rate?
Hourly rates can be attractive, but it may mean that your press release writer doesn’t have a good enough grip on the project’s scope to give you a flat rate. This may indicate a lack of experience.
Know that if you’re hiring an inexperienced copywriter, he may take longer to draft a press release than someone who is experienced. Though the quality of work may be the same, you’ll be losing money if you’re charging by the hour.
A la carte or retainer?
Paying for press releases a la carte will allow you to save, but having someone on a retainer basis has its own benefits.
It takes time for a writer to know your company from the ground up, and having someone on a retainer basis gives him enough time to your company better, spreading the cost of ramp-up. This means that you’ll pay lower for each press release on a retainer basis while getting better results.
Where can I find a good press release writer?
WriterAccess is arguably the best portal for hiring a freelance press release writer. In this platform, you can find press release writers with the skills and expertise you need. Clients will be able to manage publishing, approvals, and performance through WriterAccess’ content creation platform.
WriterAccess boasts of a robust workflow platform, instant access to talent, a dashboard where you can track content performance, and an optional managed service.
To access the software, clients will have to pay a small platform subscription fee that ranges from $39 a month for a basic account up to $99 a month for the premium account.
The premium account gives you access to the platform’s wide variety of talent, including animators, photographers, web designers, illustrations, editors, content strategists, translators, and others. Once you’re subscribed, you can pay a flat rate for your projects or pay by the word ranging from 2 cents to $1 for better quality.
While Fiverr isn’t really the first place you’d think of when hiring high-quality press release writers, you’ll find more than a dozen gifted copywriters in the platform offering services for a very good price.
Hugh has a 4.9-star rating and over 900 reviews, with over 20 years of experience in corporate PR and marketing communications. He charges as low as $35 for a 300+ word professionally-written press release.
Bgracious has over 1,000 reviews and a 5.0-star rating on her profile, offering keyword-optimized PR writing packages that range from $200 for a 200-word article to $450 for a 450-word article.
Faswaldo is a 27-year-old copywriter and public relations coordination who specializes in press releases, website content, blogging, product descriptions, and captions. She has a 4.9-star rating and over 1,000 reviews. Her packages range from $100 for a 300-word press release to $200 for a 500-word press release.
Compose.ly believes that every business has a story to tell, and its team of writers have a way with words that will spur your audience to take action. Just like WriterAccess, the service gives clients access to a software platform where they can collaborate on projects with writers, mark up drafts, and leave feedback.
All articles are SEO-friendly, thanks to the platform’s proprietary software guides that ensure all compositions are SEO-friendly. This guarantees that writers use the proper usage of heading tags, keyword inclusion and frequency, and link usage. All writers are vetted by the platform and U.S.-based.
Compose.ly offers different plans for unique needs. You can purchase a 500-word article for $74.95, or subscribe to a managed service which offers ongoing going for $999 a month.
The managed service comes with unlimited content revisions, SEO keyword research and analysis, proofreading by in-house editors, a Dedicated Client Success Manager, and more.
4. Constant Content
With a team of 100,000 writers having served over 50,000 businesses, Constant Content is a writing agency that can help you draft an effective press release. You can guarantee that all articles are unique and SEO-friendly.
Constant Content only accepts expert and specialist writers through a strict application process. You may connect with writing professionals across a wide range of industries including medicine, technology, law, finance, engineering, and more.
Unlike other platforms that have a set price per word of project, Constant Content’s pricing varies depending on the writer’s rate. The average price for custom content is $120.
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